“Reimagine convenes public conversations that transform our approach to life.
Everyone, irrespective of culture and background, is encouraged to reflect on why we’re
here, prepare for a time when we won’t be, and design what it means for us to live fully
right up until the end,” said Brad Wolfe, founder and executive director of Reimagine.
“More than 2,500 people attended 30 events during our first Reimagine week in 2016,
so we are expecting 7,000 this year. We want to connect the entire community with
life’s universal truth.”
Drawing on the arts, spirituality, healthcare, and design, Reimagine End of Life is
intended to break down taboos and bring diverse communities together in wonder,
preparation and remembrance. Events will be hosted throughout the week by a wide
variety of local organizations and individuals, from physicians performing personal
stories of their own experiences with death to music and comedy shows about mortality,
to a remembrance ceremony for the environment on the eve of Earth Day.
During the weekend prior to Reimagine End of Life, spiritual leaders across San
Francisco will participate in a “Conversation Sabbath,” speaking to their congregations
about death and encouraging involvement in Reimagine week events, especially the
numerous Advance Care Planning Workshops. More than 25 churches, community
organizations and libraries will host these free workshops to help residents plan their
end-of-life care and complete healthcare directives.